Using colorful headshots to send the right message

First, there is an art to looking relaxed and professional at the same time! For a young, technology based company like RKD Group, we used the bright colors in their offices, natural light and relaxed body language to create that “it’s fun to work here” look. They didn’t want all the backgrounds to be the same, so we worked our way through their open areas incorporating color and light where we found it. The results were bright and full of energy. They look like the fun professional people that they really are.

Using primarily natural light, we shot waist-up portraits and left plenty of room for cropping so their web designer had lots of options and the images could also be used in a variety of ways. These can be square images (for LinkedIn) or dropped in to PowerPoint presentations as needed.

Good employee headshots should work hard for you! See more examples of what we do for Dallas area businesses, here: http://www.headshots.teresaberg.com

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Branding for small business with custom photography

When is stock photography a good idea for small business?  Maybe on a temporary basis if you’re working from a home office and don’t have a team in place, in which case all you may need is a headshot.  But a key part of successful branding is promoting what sets you apart. If you’re a small business looking to grow, what you’re really selling is YOU and your team. And we can help.

When you’re knocking on the door at IBM you don’t expect to meet the CEO, but if you’re interested in a more personal business relationship –say you’re looking for a local printing company or bakery — don’t you want to see their working environment on their website? Every small business needs to make that personal connection with their clients and images are key.  And the smart people at Entrepreneur.com agree with me. 

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Lots of BIG businesses spend a lot of money trying to look like small businesses, just to give people the feeling that they’re dealing with a neighbor and not a big, impersonal corporation. Showing your people serving your community builds a sense of trust and encourages those all-important personal referrals that every young business needs –and the cost might be less than you expect.

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Combining a few headshots created on site, with some workplace action shots will make you look like a professionally run organization with some big business smarts. Call our studio for a quote and find out how we can help. 972-250-2415

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Taking a new direction for 2017?

Your headshot is your virtual handshake — don’t shortchange yourself

Join us as we explore new concepts and ideas for business photography for 2017. We understand our corporate clients and also small business owners and entrepreneurs. Their photography needs vary with their marketing and communications needs.  We work hard for our clients.

It may start with a mission to upgrade their personal branding — like a simple business headshot. But often our clients our clients are members of a new team or new leadership for the entire corporation. There is so much we can do to get you and your business front and center.

We’ve spent years studying all the components of a compelling business portrait. As a small business, why settle for a simple ID photo when you can sell yourself ? And as a corporate HR or Communications specialist, doesn’t you group need consistency and a professional touch? Wouldn’t you enjoy having your people coached and presented properly? Call us and let’s talk about it!

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