No one enjoys it and we all know a good business photo is worth it’s weight in gold — so maybe it’s just that you don’t trust your photographer? Or maybe you don’t know a photographer other than the neighbor that does snapshots of the kids?
When we began photographing business people in 2006, we approached it scientifically. Starting with an idea board of all the great CEO and business portraits we could find (think magazine covers from Forbes, Wired, and Business Week) and started mapping the commonalities. Position of the shoulders, smile or no smile, angle of the head, how much body showing, etc. Soon we had a formula for success. Next, we started tweaking this process for different industries and made all sorts of observations regarding what was effective for what types of businesses. So when our client steps in front of the camera they get concise (almost SCIENTIFIC) information about how they need to look.
Fast forward 13 years and we feel pretty confident about what we do –and that puts people at ease–another bullet point we pay attention to. Call us and let us work with your marketing team, advertising agency or branding consultant, we’re ready! 972-250-2415
We will always answer YES to this question! Here’s why:
Professional makeup people can minimize a variety of skin imperfections (and we all have them) . Dark circles, fine lines, skin cancer, wrinkles — you name it.
Makeup artists can help you to look more alert and more youthful. It’s not just about wrinkles and photoshop. You want your eyes to pop and it takes more than just mascara! Your headshots are an investment… don’t cheap out on yourself.
Matte finish. The last thing you want for your headshot is shiny skin. A professional matte finish is really going to make your skin look younger and healthier.
Hair! The goal is never to make you look like someone else — but don’t you want to look your best? Coming from home or the office with droopy hair ( or hair that has been exposed to the outdoors) right before you step in front of the camera can be risky. You don’t have to look like an ad for a salon, but you should not look whipped and frizzy!
CONFIDENCE. What better way to look your best than turning it over to the pros? They will take direction, consult with you about color choices based on the clothing you plan to wear — and even advise you on jewelry. So you get to step in front of the camera knowing you’ve got it all pulled together.
My assistant, Jessiree (below) and I recently re-shot our headshots here in the studio. We chose a bright, natural light look and used one of our favorite makeup artists. As you can see, our ages are vastly different — and we both benefited greatly.
So give yourself every advantage and consider using a professional — and keep it simple!
When is stock photography a good idea for small business? Maybe on a temporary basis if you’re working from a home office and don’t have a team in place, in which case all you may need is a headshot. But a key part of successful branding is promoting what sets you apart. If you’re a small business looking to grow, what you’re really selling is YOU and your team. And we can help.
When you’re knocking on the door at IBM you don’t expect to meet the CEO, but if you’re interested in a more personal business relationship –say you’re looking for a local printing company or bakery — don’t you want to see their working environment on their website? Every small business needs to make that personal connection with their clients and images are key. And the smart people at Entrepreneur.com agree with me.
Combining a few headshots created on site, with some workplace action shots will make you look like a professionally run organization with some big business smarts. Call our studio for a quote and find out how we can help. 972-250-2415