First, there is an art to looking relaxed and professional at the same time! For a young, technology based company like RKD Group, we used the bright colors in their offices, natural light and relaxed body language to create that “it’s fun to work here” look. They didn’t want all the backgrounds to be the same, so we worked our way through their open areas incorporating color and light where we found it. The results were bright and full of energy. They look like the fun professional people that they really are.
Using primarily natural light, we shot waist-up portraits and left plenty of room for cropping so their web designer had lots of options and the images could also be used in a variety of ways. These can be square images (for LinkedIn) or dropped in to PowerPoint presentations as needed.
No one enjoys it and we all know a good business photo is worth it’s weight in gold — so maybe it’s just that you don’t trust your photographer? Or maybe you don’t know a photographer other than the neighbor that does snapshots of the kids?
When we began photographing business people in 2006, we approached it scientifically. Starting with an idea board of all the great CEO and business portraits we could find (think magazine covers from Forbes, Wired, and Business Week) and started mapping the commonalities. Position of the shoulders, smile or no smile, angle of the head, how much body showing, etc. Soon we had a formula for success. Next, we started tweaking this process for different industries and made all sorts of observations regarding what was effective for what types of businesses. So when our client steps in front of the camera they get concise (almost SCIENTIFIC) information about how they need to look.
Fast forward 13 years and we feel pretty confident about what we do –and that puts people at ease–another bullet point we pay attention to. Call us and let us work with your marketing team, advertising agency or branding consultant, we’re ready! 972-250-2415
Choosing a location for your business portraits is almost as important as what you choose to wear. If you work from home, you can still choose a great business look for your next headshot -maybe a bright office lobby with nice furnishings, or an outdoor setting with impressive buildings in the background. If you’ve got access to a great view, don’t be afraid to use it!
With a few photoshop edits we can remove distracting elements from the background and give your potential clients a glimpse of what it’s like to do business with you and your firm. If your partner group or team is needing a more youthful look, we will help you choose a bright more high-tech look to add interest. Need to add a feeling of prestige? Let’s use a scene with artwork or a courtyard with sculpture or interesting architectural elements.
business headshot after editing
With professional lighting, even an interesting piece of art can flatter your people, lend interest and convey a message without distracting from the primary message. We can help you send the right message. Visit our online portfolio for more samples: http://www.headshots.teresaberg.com or call us at 972-250-2415.
We are often hired to do assignments with trade associations and publications or content creators who need a key person photographed for publication. We sometimes work from a written spec sheet or style book, or we can sit down with the subject or art director and strategize about creating the look from scratch. A style that works with current branding. Either way, we provide everything needed. Sometimes we bring hair and makeup professionals with us to give people a truly polished look (also a great tool for giving key people a more youthful appearance) – and always advise on wardrobe and location.
And that’s just what happens BEFORE we photograph. What happens afterwards is often close to magic. The all-important photoshop editing is the icing on the cake. It can be so subtle that no one even knows what we’ve done –just that all of a sudden everyone on the team looks crisper, professional, more rested and younger.
3 Questions to Ask a Photographer BEFORE you hire them for business portraits:
Does your price include the Photoshop work (i.e. digital touch-ups)? You’d be surprised how many will say you don’t need it (because they don’t provide it).
Does the price include an online gallery so that we can choose our images? You will want at least 3-5 proofs per person if for no other reason than to keep people from complaining later that they “didn’t get to choose.”
Does the price include all the backdrops and lighting equipment? Many photographers do not have studio lights and professional equipment and will try to rent or borrow what they need, and those costs are often passed on to the client.
If you have a speaking engagement on the horizon or are about to be published or interviewed — it’s time to get a great business portrait. We can help!
We will always answer YES to this question! Here’s why:
Professional makeup people can minimize a variety of skin imperfections (and we all have them) . Dark circles, fine lines, skin cancer, wrinkles — you name it.
Makeup artists can help you to look more alert and more youthful. It’s not just about wrinkles and photoshop. You want your eyes to pop and it takes more than just mascara! Your headshots are an investment… don’t cheap out on yourself.
Matte finish. The last thing you want for your headshot is shiny skin. A professional matte finish is really going to make your skin look younger and healthier.
Hair! The goal is never to make you look like someone else — but don’t you want to look your best? Coming from home or the office with droopy hair ( or hair that has been exposed to the outdoors) right before you step in front of the camera can be risky. You don’t have to look like an ad for a salon, but you should not look whipped and frizzy!
CONFIDENCE. What better way to look your best than turning it over to the pros? They will take direction, consult with you about color choices based on the clothing you plan to wear — and even advise you on jewelry. So you get to step in front of the camera knowing you’ve got it all pulled together.
My assistant, Jessiree (below) and I recently re-shot our headshots here in the studio. We chose a bright, natural light look and used one of our favorite makeup artists. As you can see, our ages are vastly different — and we both benefited greatly.
So give yourself every advantage and consider using a professional — and keep it simple!
When is stock photography a good idea for small business? Maybe on a temporary basis if you’re working from a home office and don’t have a team in place, in which case all you may need is a headshot. But a key part of successful branding is promoting what sets you apart. If you’re a small business looking to grow, what you’re really selling is YOU and your team. And we can help.
When you’re knocking on the door at IBM you don’t expect to meet the CEO, but if you’re interested in a more personal business relationship –say you’re looking for a local printing company or bakery — don’t you want to see their working environment on their website? Every small business needs to make that personal connection with their clients and images are key. And the smart people at Entrepreneur.com agree with me.
Combining a few headshots created on site, with some workplace action shots will make you look like a professionally run organization with some big business smarts. Call our studio for a quote and find out how we can help. 972-250-2415
Your headshot is your virtual handshake — don’t shortchange yourself
Join us as we explore new concepts and ideas for business photography for 2017. We understand our corporate clients and also small business owners and entrepreneurs. Their photography needs vary with their marketing and communications needs. We work hard for our clients.
It may start with a mission to upgrade their personal branding — like a simple business headshot. But often our clients our clients are members of a new team or new leadership for the entire corporation. There is so much we can do to get you and your business front and center.
We’ve spent years studying all the components of a compelling business portrait. As a small business, why settle for a simple ID photo when you can sell yourself ? And as a corporate HR or Communications specialist, doesn’t you group need consistency and a professional touch? Wouldn’t you enjoy having your people coached and presented properly? Call us and let’s talk about it!