No one enjoys it and we all know a good business photo is worth it’s weight in gold — so maybe it’s just that you don’t trust your photographer? Or maybe you don’t know a photographer other than the neighbor that does snapshots of the kids?
When we began photographing business people in 2006, we approached it scientifically. Starting with an idea board of all the great CEO and business portraits we could find (think magazine covers from Forbes, Wired, and Business Week) and started mapping the commonalities. Position of the shoulders, smile or no smile, angle of the head, how much body showing, etc. Soon we had a formula for success. Next, we started tweaking this process for different industries and made all sorts of observations regarding what was effective for what types of businesses. So when our client steps in front of the camera they get concise (almost SCIENTIFIC) information about how they need to look.
Fast forward 13 years and we feel pretty confident about what we do –and that puts people at ease–another bullet point we pay attention to. Call us and let us work with your marketing team, advertising agency or branding consultant, we’re ready! 972-250-2415
We will always answer YES to this question! Here’s why:
Professional makeup people can minimize a variety of skin imperfections (and we all have them) . Dark circles, fine lines, skin cancer, wrinkles — you name it.
Makeup artists can help you to look more alert and more youthful. It’s not just about wrinkles and photoshop. You want your eyes to pop and it takes more than just mascara! Your headshots are an investment… don’t cheap out on yourself.
Matte finish. The last thing you want for your headshot is shiny skin. A professional matte finish is really going to make your skin look younger and healthier.
Hair! The goal is never to make you look like someone else — but don’t you want to look your best? Coming from home or the office with droopy hair ( or hair that has been exposed to the outdoors) right before you step in front of the camera can be risky. You don’t have to look like an ad for a salon, but you should not look whipped and frizzy!
CONFIDENCE. What better way to look your best than turning it over to the pros? They will take direction, consult with you about color choices based on the clothing you plan to wear — and even advise you on jewelry. So you get to step in front of the camera knowing you’ve got it all pulled together.
My assistant, Jessiree (below) and I recently re-shot our headshots here in the studio. We chose a bright, natural light look and used one of our favorite makeup artists. As you can see, our ages are vastly different — and we both benefited greatly.
So give yourself every advantage and consider using a professional — and keep it simple!
Often hiring a headshot photographer falls to a team member who has never hired a photographer before and may not know what questions to ask. Where to begin? Here’s a list of questions to start the conversation.
Can you send me a sample?
Photographers should have a variety of samples they can attach to an email to demonstrate a certain type of lighting or background color. Directing you to a website is not the same thing. You need a sample image you can inspect, or that can be circulated to the people making the decisions about the work. Need a few shots of the products you sell? Not all photographers know how to shoot products. The same goes for event photos vs. portraits vs. sports — many of us specialize, so be sure to ask.
What type of equipment do you use?
Not that everyone needs to know which camera does what — but your photographer should have a quick fluid answer re: cameras, lenses and lighting equipment. It should be written into the quote. And yes, you need a written quote. Nobody wants to think about this, but make sure that your photographer has back-up equipment and liability insurance in case things go wrong.
How long do you keep images on file?
Again, make sure you hire them for what you really need. If you only need two headshots and you’re never going to need more, then file storage is really not an issue. We store images for a period of months and always check with our clients before deleting them. Also ask who chooses the images — do you need an online gallery (most executives want a selection so they can choose their photos) or does the photographer choose?
Is digital re-touching included ?
This is a big one, because not every photographer puts a lot of time and effort in to the finished product. The cheap shoot-and-burn guys may just be cropping them and sending them over. You want someone who touches up skin and hair at the very least. For many of our clients we can easily skim off a few pounds (and a few years!) during the editing process. If your team is aging or unattractive? You need a photographer with good skills in this area.
What are your studio hours?
There are a lot of part-time photographers. Do you need a quick answer? Does your group tend to move their dates around a lot? Sometimes for budgetary reasons, a part time photographer may be all you can afford. Just be very specific about deliverables and make sure your emails get prompt replies.
View our portfolio at our website: here or call the studio at 972-250-2415