Our quotes for headshots and corporate photography always include editing. Make sure you get what you need as far as editing when hiring a photographer.
Do corporate headshots and Photoshop go hand-in-hand? Absolutely. But to most people, Photoshop is a magic wand to make them look younger, thinner and more attractive — and photographers can be lazy. They can use Photoshop short cuts and quick fixes and all of a sudden, every face looks like the same plastic mask. No wrinkles, but no detail or contrast either. Good editing takes time, which is why a lot of bargain headshot photographers don’t include it.
Here is a simple example: This client hired us to photograph several employees in their Dallas offices so that the finished images would match their brand (they are a global firm) which called for crisp black and white images with a soft blurry background, cropped wide.
This was our starting point — after choosing the location, setting up lighting, posing and adjustments to a few elements in the background — but before we edited skin, hairline, and little background annoyances like exit lights. See if you can tell the difference.
In short, Photoshop is an essential element when used properly, so when hiring a professional for your next business portrait, be sure it’s included in your quote and ask to see some “before and after” shots.
Your headshot is your virtual handshake — don’t shortchange yourself
Join us as we explore new concepts and ideas for business photography for 2017. We understand our corporate clients and also small business owners and entrepreneurs. Their photography needs vary with their marketing and communications needs. We work hard for our clients.
It may start with a mission to upgrade their personal branding — like a simple business headshot. But often our clients our clients are members of a new team or new leadership for the entire corporation. There is so much we can do to get you and your business front and center.
We’ve spent years studying all the components of a compelling business portrait. As a small business, why settle for a simple ID photo when you can sell yourself ? And as a corporate HR or Communications specialist, doesn’t you group need consistency and a professional touch? Wouldn’t you enjoy having your people coached and presented properly? Call us and let’s talk about it!