Business Portraits for Trade Publications

We are often hired to do assignments with trade associations and publications or content creators who need a key person photographed for publication. We sometimes work from a written spec sheet or style book, or we can sit down with the subject or art director and strategize about creating the look from scratch. A style that works with current branding.  Either way, we provide everything needed. Sometimes we bring hair and makeup professionals with us to give people a truly polished look (also  a great tool for giving key people a more youthful appearance) – and always advise on wardrobe and location.

Tributary Systems CEO Shawn Sabanagayam
Shawn Sabanagayam of Tributary Systems was photographed for CIO Review Magazine

And that’s just what happens BEFORE we photograph. What happens afterwards is often close to magic.  The all-important photoshop editing is the icing on the cake. It can be so subtle that no one even knows what we’ve done –just that all of a sudden everyone on the team looks crisper, professional, more rested and younger.

3 Questions to Ask a Photographer BEFORE you hire them for business portraits:

  1. Does your price include the Photoshop work (i.e. digital touch-ups)?  You’d be surprised how many will say you don’t need it (because they don’t provide it).
  2. Does the price include an online gallery so that we can choose our images?  You will want at least 3-5 proofs per person if for no other reason than to keep people from complaining later that they “didn’t get to choose.”
  3. Does the price include all the backdrops and lighting equipment? Many photographers do not have studio lights and professional equipment and will try to rent or borrow what they need, and those costs are often passed on to the client.
David Huntley of AT&T
AT&T’s David Huntley was photographed for Health Care Compliance Association & Society of Corporate Compliance and Ethics Magazine

If you have a speaking engagement on the horizon or are about to be published or interviewed — it’s time to get a great business portrait.  We can help!  

 

 

Corporate Headshots and Photoshop

Our quotes for headshots and corporate photography always include editing. Make sure you get what you need as far as editing when hiring a photographer.

Do corporate headshots and Photoshop go hand-in-hand? Absolutely. But to most people, Photoshop is a magic wand to make them look younger, thinner and more attractive — and photographers can be lazy.  They can use Photoshop short cuts and quick fixes and all of a sudden, every face looks  like the same plastic mask. No wrinkles, but no detail or contrast either. Good editing takes time, which is why a lot of bargain headshot photographers don’t include it.

Here is a simple example:  This client hired us to photograph several employees in their Dallas offices so that the finished images would match their brand (they are a global firm) which called for crisp black and white images with a soft blurry background, cropped wide.

teresa berg business headshots

This was our starting point — after choosing the location, setting up lighting, posing and adjustments to a few elements in the background — but before we edited skin, hairline, and little background annoyances like exit lights. See if you can tell the difference.

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finished business headshot with the final cropped image
business portraits teresa berg photography
posing is another important element for a strong professional portrait

In short, Photoshop is an essential element when used properly, so when hiring a professional for your next business portrait, be sure it’s included in your quote and ask to see some “before and after” shots.

Dallas corporate headshots teresa berg photography
black and white images should be crisp with a full range of black to white

Taking a new direction for 2017?

Your headshot is your virtual handshake — don’t shortchange yourself

Join us as we explore new concepts and ideas for business photography for 2017. We understand our corporate clients and also small business owners and entrepreneurs. Their photography needs vary with their marketing and communications needs.  We work hard for our clients.

It may start with a mission to upgrade their personal branding — like a simple business headshot. But often our clients our clients are members of a new team or new leadership for the entire corporation. There is so much we can do to get you and your business front and center.

We’ve spent years studying all the components of a compelling business portrait. As a small business, why settle for a simple ID photo when you can sell yourself ? And as a corporate HR or Communications specialist, doesn’t you group need consistency and a professional touch? Wouldn’t you enjoy having your people coached and presented properly? Call us and let’s talk about it!

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