No one enjoys it and we all know a good business photo is worth it’s weight in gold — so maybe it’s just that you don’t trust your photographer? Or maybe you don’t know a photographer other than the neighbor that does snapshots of the kids?
When we began photographing business people in 2006, we approached it scientifically. Starting with an idea board of all the great CEO and business portraits we could find (think magazine covers from Forbes, Wired, and Business Week) and started mapping the commonalities. Position of the shoulders, smile or no smile, angle of the head, how much body showing, etc. Soon we had a formula for success. Next, we started tweaking this process for different industries and made all sorts of observations regarding what was effective for what types of businesses. So when our client steps in front of the camera they get concise (almost SCIENTIFIC) information about how they need to look.
Fast forward 13 years and we feel pretty confident about what we do –and that puts people at ease–another bullet point we pay attention to. Call us and let us work with your marketing team, advertising agency or branding consultant, we’re ready! 972-250-2415
When is stock photography a good idea for small business? Maybe on a temporary basis if you’re working from a home office and don’t have a team in place, in which case all you may need is a headshot. But a key part of successful branding is promoting what sets you apart. If you’re a small business looking to grow, what you’re really selling is YOU and your team. And we can help.
When you’re knocking on the door at IBM you don’t expect to meet the CEO, but if you’re interested in a more personal business relationship –say you’re looking for a local printing company or bakery — don’t you want to see their working environment on their website? Every small business needs to make that personal connection with their clients and images are key. And the smart people at Entrepreneur.com agree with me.
Combining a few headshots created on site, with some workplace action shots will make you look like a professionally run organization with some big business smarts. Call our studio for a quote and find out how we can help. 972-250-2415