Teresa Berg is a nationally recognized photographer and author with more than 20 years of professional photography experience. She specializes in business portraits and artistic family portraits for a sophisticated clientele. Additionally, she donates much of her time to animal rescue and many Texas children's charities.
First, there is an art to looking relaxed and professional at the same time! For a young, technology based company like RKD Group, we used the bright colors in their offices, natural light and relaxed body language to create that “it’s fun to work here” look. They didn’t want all the backgrounds to be the same, so we worked our way through their open areas incorporating color and light where we found it. The results were bright and full of energy. They look like the fun professional people that they really are.
Using primarily natural light, we shot waist-up portraits and left plenty of room for cropping so their web designer had lots of options and the images could also be used in a variety of ways. These can be square images (for LinkedIn) or dropped in to PowerPoint presentations as needed.
No one enjoys it and we all know a good business photo is worth it’s weight in gold — so maybe it’s just that you don’t trust your photographer? Or maybe you don’t know a photographer other than the neighbor that does snapshots of the kids?
When we began photographing business people in 2006, we approached it scientifically. Starting with an idea board of all the great CEO and business portraits we could find (think magazine covers from Forbes, Wired, and Business Week) and started mapping the commonalities. Position of the shoulders, smile or no smile, angle of the head, how much body showing, etc. Soon we had a formula for success. Next, we started tweaking this process for different industries and made all sorts of observations regarding what was effective for what types of businesses. So when our client steps in front of the camera they get concise (almost SCIENTIFIC) information about how they need to look.
Fast forward 13 years and we feel pretty confident about what we do –and that puts people at ease–another bullet point we pay attention to. Call us and let us work with your marketing team, advertising agency or branding consultant, we’re ready! 972-250-2415
Pricing for headshots can be all-inclusive (like our studio) or a la carte. We recently visited several websites that appeared to have a really great $100 headshot, but after looking carefully we realized they were charging extra for some very important features that most clients assume are included. Their service ended up being $150 more expensive than ours ($375 vs. $225).
Our standard business headshot session is 20 minutes long and for $225 includes two fully retouched digital images. We also offer 24 turnaround and an online gallery at no additional cost so you have the time to look through your proofs at your leisure before making a final decision. We have a brick and mortar studio so when you arrive for your session you have a variety of background and lighting options and we go over samples with you to assure the best result. But not all photographers offer this service. They charge extra for the second digital image, the photoshop retouching and add on fees for quick turnarounds — so compare apples to apples!
You should always choose a photographer based on the quality of their images, but then make sure you know what you’ll be spending.
What are the elements of a good business portrait? Look for a crisp image with even lighting –for online use you don’t want uneven shadows. Light in the eyes, and no clothing distractions like excessive wrinkly clothes is always important. Good skin tones (orange cast to the skin is a sign of underexposure), eye contact and a general overall attractive smile. A good headshot can work for you for years — but a bad one is just a waste of your time AND your money.
Choosing a location for your business portraits is almost as important as what you choose to wear. If you work from home, you can still choose a great business look for your next headshot -maybe a bright office lobby with nice furnishings, or an outdoor setting with impressive buildings in the background. If you’ve got access to a great view, don’t be afraid to use it!
With a few photoshop edits we can remove distracting elements from the background and give your potential clients a glimpse of what it’s like to do business with you and your firm. If your partner group or team is needing a more youthful look, we will help you choose a bright more high-tech look to add interest. Need to add a feeling of prestige? Let’s use a scene with artwork or a courtyard with sculpture or interesting architectural elements.
business headshot after editing
With professional lighting, even an interesting piece of art can flatter your people, lend interest and convey a message without distracting from the primary message. We can help you send the right message. Visit our online portfolio for more samples: http://www.headshots.teresaberg.com or call us at 972-250-2415.
It depends. The obvious answer is to match your headshots to your brand and match your brand to the industry you compete in. But what about standing out in your universe? Do you want to send a subtle message that you’re just a little bit more hip than your competitors? Or that your firm is younger and leaner than the bigger guys? Or maybe than you’re still “young enough?” We can help.
We live in the world of visual cues. Sometimes something as simple as the angle of your shoulders or the color of your clothing sends a message. What type of lighting tells the story that is right for you? Not every business has a marketing department focused on these things. If you need to sit down and study some sample business headshots and discuss the options –give us a call. We’re always ready to offer suggestions and go through the options. We can even help you create a ‘style book’ — because maybe your sales people need a slightly different look than your C suite, or maybe you have multiple uses for your business headshot that require slightly different looks? As your business grows, your new employees can come to us and get the same look, lending continuity and building confidence in your firm.
We are often asked to photograph business people at their office building or in their office environment — but in today’s workplace, that usually means a business park or office complex without a lot of greenspace. Or a building with 90% parking lot and 10% grass. Sound familiar?
What you may not realize is how creatively we can use just a small green area or a grove of just a few trees to give you a woodsy or natural look. The examples shown below were shot in the parking lot of an office building on the Dallas North Tollway. It was a rainy day in what most photographer’s would consider marginal shooting conditions.
This design firm wanted a rustic, almost woodsy look for their business headshots — and to add to the challenge, they didn’t want them all to match. So we brought supplemental light with us and moved around on a 20 foot strip of grass in their parking lot and created these.
So don’t feel you’re wishing for the impossible if you want outdoor business portraits in Dallas — we can make it work for you. Or we can meet you at a nearby location that will give you the look you need.
We are often hired to do assignments with trade associations and publications or content creators who need a key person photographed for publication. We sometimes work from a written spec sheet or style book, or we can sit down with the subject or art director and strategize about creating the look from scratch. A style that works with current branding. Either way, we provide everything needed. Sometimes we bring hair and makeup professionals with us to give people a truly polished look (also a great tool for giving key people a more youthful appearance) – and always advise on wardrobe and location.
And that’s just what happens BEFORE we photograph. What happens afterwards is often close to magic. The all-important photoshop editing is the icing on the cake. It can be so subtle that no one even knows what we’ve done –just that all of a sudden everyone on the team looks crisper, professional, more rested and younger.
3 Questions to Ask a Photographer BEFORE you hire them for business portraits:
Does your price include the Photoshop work (i.e. digital touch-ups)? You’d be surprised how many will say you don’t need it (because they don’t provide it).
Does the price include an online gallery so that we can choose our images? You will want at least 3-5 proofs per person if for no other reason than to keep people from complaining later that they “didn’t get to choose.”
Does the price include all the backdrops and lighting equipment? Many photographers do not have studio lights and professional equipment and will try to rent or borrow what they need, and those costs are often passed on to the client.
If you have a speaking engagement on the horizon or are about to be published or interviewed — it’s time to get a great business portrait. We can help!