What should a business headshot cost?

Pricing for headshots can be all-inclusive (like our studio) or a la carte. We recently visited several websites that appeared to have a really great $100 headshot, but after looking carefully we realized they were charging extra for some very important features that most clients assume are included.  Their service ended up being $150 more expensive than ours ($375 vs. $225).

Our standard business headshot session is 20 minutes long and for $225 includes two fully retouched digital images. We also offer 24 turnaround and an online gallery at no additional cost so you have the time to look through your proofs at your leisure before making a final decision. We have a brick and mortar studio so when you arrive for your session you have a variety of background and lighting options and we go over samples with you to assure the best result. But not all photographers offer this service. They charge extra for the second digital image, the photoshop retouching and add on fees for quick turnarounds — so compare apples to apples!

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You should always choose a photographer based on the quality of their images, but then make sure you know what you’ll be spending.

What are the elements of a good business portrait? Look for a crisp image with even lighting –for online use you don’t want uneven shadows. Light in the eyes, and no clothing distractions like excessive wrinkly clothes is always important. Good skin tones (orange cast to the skin is a sign of underexposure), eye contact and a general overall attractive smile. A good headshot can work for you for years — but a bad one is just a waste of your time AND your money.

 

Author: Photographer

Teresa Berg is a nationally recognized photographer and author with more than 20 years of professional photography experience. She specializes in business portraits and artistic family portraits for a sophisticated clientele. Additionally, she donates much of her time to animal rescue and many Texas children's charities.

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