We visit offices all over the Dallas area to photograph business people so we see every imaginable business set up and have drawn up a short checklist of what makes a great space for in-office or “environmental headshots.” So often the people tasked with hiring a business headshot photographer have never hired a photographer before, so even though talking about square footage and lighting doesn’t make a very exciting blog article, it will make a big difference in creating great business portraits.
Floorspace. An open area like a lobby or conference room is usually enough space if we’re only photographing one person at a time. Think 10×15 feet. Some conference rooms have the size but there is a giant unmovable table in the center of the room –often we can shoot over it, but if we’re setting up a backdrop instead of using the view behind our subject, we’ll need more empty floor space
Light. We love to use natural light when we can but we usually bring supplemental lights to fill in the shadows. The samples here were a mixture of daylight and flash, taken in the client’s Boardroom.
View. If you’ve got a great view and it works with your brand — we need to show it off! Best to choose a day (or time of day) when we are not competing with a ton of hard sunlight. Bright indirect light is best, so if you have several rooms to choose from, we’ll probably opt for north facing windows or early morning.
Message. Sometimes the location of the business portraits needs to include a logo or another signature element that relates to branding. A sculpture, a portrait of the Founder in the background, etc. Just let us know and we’ll bring whatever lighting equipment is needed to give you a truly professional photo. You can visit our business portrait portfolio here.
Regardless of the lighting setup, we coach people on how to stand, what to do with their hands, even what to wear , if needed — and our image files always include our expert Photoshop work. We are available to discuss your particular needs and setup any day during business hours, just call the studio at 972-250-2415
First, there is an art to looking relaxed and professional at the same time! For a young, technology based company like RKD Group, we used the bright colors in their offices, natural light and relaxed body language to create that “it’s fun to work here” look. They didn’t want all the backgrounds to be the same, so we worked our way through their open areas incorporating color and light where we found it. The results were bright and full of energy. They look like the fun professional people that they really are.
Using primarily natural light, we shot waist-up portraits and left plenty of room for cropping so their web designer had lots of options and the images could also be used in a variety of ways. These can be square images (for LinkedIn) or dropped in to PowerPoint presentations as needed.
No one enjoys it and we all know a good business photo is worth it’s weight in gold — so maybe it’s just that you don’t trust your photographer? Or maybe you don’t know a photographer other than the neighbor that does snapshots of the kids?
When we began photographing business people in 2006, we approached it scientifically. Starting with an idea board of all the great CEO and business portraits we could find (think magazine covers from Forbes, Wired, and Business Week) and started mapping the commonalities. Position of the shoulders, smile or no smile, angle of the head, how much body showing, etc. Soon we had a formula for success. Next, we started tweaking this process for different industries and made all sorts of observations regarding what was effective for what types of businesses. So when our client steps in front of the camera they get concise (almost SCIENTIFIC) information about how they need to look.
Fast forward 13 years and we feel pretty confident about what we do –and that puts people at ease–another bullet point we pay attention to. Call us and let us work with your marketing team, advertising agency or branding consultant, we’re ready! 972-250-2415
Pricing for headshots can be all-inclusive (like our studio) or a la carte. We recently visited several websites that appeared to have a really great $100 headshot, but after looking carefully we realized they were charging extra for some very important features that most clients assume are included. Their service ended up being $150 more expensive than ours ($375 vs. $225).
Our standard business headshot session is 20 minutes long and for $225 includes two fully retouched digital images. We also offer 24 turnaround and an online gallery at no additional cost so you have the time to look through your proofs at your leisure before making a final decision. We have a brick and mortar studio so when you arrive for your session you have a variety of background and lighting options and we go over samples with you to assure the best result. But not all photographers offer this service. They charge extra for the second digital image, the photoshop retouching and add on fees for quick turnarounds — so compare apples to apples!
You should always choose a photographer based on the quality of their images, but then make sure you know what you’ll be spending.
What are the elements of a good business portrait? Look for a crisp image with even lighting –for online use you don’t want uneven shadows. Light in the eyes, and no clothing distractions like excessive wrinkly clothes is always important. Good skin tones (orange cast to the skin is a sign of underexposure), eye contact and a general overall attractive smile. A good headshot can work for you for years — but a bad one is just a waste of your time AND your money.
Choosing a location for your business portraits is almost as important as what you choose to wear. If you work from home, you can still choose a great business look for your next headshot -maybe a bright office lobby with nice furnishings, or an outdoor setting with impressive buildings in the background. If you’ve got access to a great view, don’t be afraid to use it!
With a few photoshop edits we can remove distracting elements from the background and give your potential clients a glimpse of what it’s like to do business with you and your firm. If your partner group or team is needing a more youthful look, we will help you choose a bright more high-tech look to add interest. Need to add a feeling of prestige? Let’s use a scene with artwork or a courtyard with sculpture or interesting architectural elements.
business headshot after editing
With professional lighting, even an interesting piece of art can flatter your people, lend interest and convey a message without distracting from the primary message. We can help you send the right message. Visit our online portfolio for more samples: http://www.headshots.teresaberg.com or call us at 972-250-2415.
It depends. The obvious answer is to match your headshots to your brand and match your brand to the industry you compete in. But what about standing out in your universe? Do you want to send a subtle message that you’re just a little bit more hip than your competitors? Or that your firm is younger and leaner than the bigger guys? Or maybe than you’re still “young enough?” We can help.
We live in the world of visual cues. Sometimes something as simple as the angle of your shoulders or the color of your clothing sends a message. What type of lighting tells the story that is right for you? Not every business has a marketing department focused on these things. If you need to sit down and study some sample business headshots and discuss the options –give us a call. We’re always ready to offer suggestions and go through the options. We can even help you create a ‘style book’ — because maybe your sales people need a slightly different look than your C suite, or maybe you have multiple uses for your business headshot that require slightly different looks? As your business grows, your new employees can come to us and get the same look, lending continuity and building confidence in your firm.
We are often asked to photograph business people at their office building or in their office environment — but in today’s workplace, that usually means a business park or office complex without a lot of greenspace. Or a building with 90% parking lot and 10% grass. Sound familiar?
What you may not realize is how creatively we can use just a small green area or a grove of just a few trees to give you a woodsy or natural look. The examples shown below were shot in the parking lot of an office building on the Dallas North Tollway. It was a rainy day in what most photographer’s would consider marginal shooting conditions.
This design firm wanted a rustic, almost woodsy look for their business headshots — and to add to the challenge, they didn’t want them all to match. So we brought supplemental light with us and moved around on a 20 foot strip of grass in their parking lot and created these.
So don’t feel you’re wishing for the impossible if you want outdoor business portraits in Dallas — we can make it work for you. Or we can meet you at a nearby location that will give you the look you need.